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The Colors of Business

Color choices of these popular and highly successful brnads is no accident. Colors can subtly convey a lot of meaning and emotion, and these big brands know exactly how to use it. And you can take advantage of using color psychology to improve your marketing!


Here are a few marketing facts that relate to color psychology and logo/product color. • A customer will assess your product within 90 seconds

• 62%–90% of this assessment is based on color alone • Women prefer softer colors, while men prefer bolder colors • Red, orange, and green call-to-action buttons have a higher conversion rate • 93% of shoppers find a website’s visuals are the top influencing factor in their purchase decisions


Now, let’s look at the emotions that colors suggest as well as what industries work well (or don’t) for each color.


RED: Evokes excitement and boldness, increases the heart rate, is an emotional color, creates a sense of urgency and hunger Red works well for these industries: • Food • Technology • Agriculture • Transportation

Red doesn’t work well for these businesses: • Airplanes • Clothing • Finance • Energy

Successful brands that use red: • McDonalds • Target • Coca-Cola • Kelloggs • Lay’s • Colgate • TIME • KFC • Red Bull • CNN


BLUE: Creates a feeling of trust, productivity, and tranquility Blue works well for these industries: • Health care • Banks • Technology • Airplane • Energy • Finance • Agriculture

Blue doesn’t work well for these businesses: • Clothing • Food • Cars

Successful brands that use blue: • Ford • IBM • Facebook • Twitter • LinkedIn • VISA • GE • PayPal • Oral-B • Lowe’s • DELL • AT&T


GREEN: Signifies growth, health, nature, and harmony Green works well for these industries: • Food • Technology • Energy • Finance • Household

Green doesn’t work well for these businesses: • Airplanes • Clothing • Cars

Successful brands that use green: • Whole Foods • Subway • Holiday Inn • John Deer • Hess • BP • Starbucks • Edward Jones



ORANGE: Suggests creativity, ambition, enthusiasm, and confidence Orange works well for these industries: • Creative • Technology • Health care

Orange doesn’t work well for these businesses: • Airplanes • Clothing • Cars • Energy • Finance

Successful brands that use orange: • Harley Davidson • Fanta • Nickelodeon • Firefox • Payless • Gulf



BLACK: Conjures the image of wealthy, class, opulence, authority, power, and elegance Black works well for these industries: • Technology • Clothing • Cars

Black doesn’t work well for these businesses: • Food • Health care • Finance • Energy

Successful brands that use black: • Mont Blanc • Jaguar • Chanel • Nike • CBS • Puma



WHITE/SILVER: Shows perfections, cleanliness, purity, coolness, youthfulness White/Silver works well for these industries: • Credit Cards • Health care • Clothing • Charity

White/Silver doesn’t work well for these businesses: • Food • Agriculture • Finance • Energy

Successful brands that use white or silver: • Apple • Ralph Lauren • BMW • Adidas



PURPLE: Displays royalty, wealth, and power Purple works well for these industries: • Health care • Technology • Finance

Purple doesn’t work well for these businesses: • Agriculture • Energy

Successful brands that use purple: • Crown Royal • YAHOO! • Taco Bell • Welch’s • Hallmark • Syfy


YELLOW: Conjures joy, happiness, sunshine, intellect, cheer, and energy Yellow works well for these industries: • Food • Energy • Household

Yellow doesn’t work well for these businesses: • Airplanes • Clothing • Finance • Cars

Successful brands that use yellow: • DHL • Pennzoil • Hertz • Shell • National Geographic • Best Buy • Ferrari • IKEA • Sprint • Denny’s


When creating a logo, graphics, signs, and other branding materials for your company, always consider the type of business that you are in and the emotion you want to evoke from your customers.




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